More and more Western entrepreneurs are moving into Asian markets, largely due to the development of digital technology that enables real-time communication; global connectivity is here to stay, and if you are planning to do business in Japan, you have come to the right place, as we outline some important points that will help you gain a deeper understanding of the culture.
- Silence matters – In the West, silence is viewed as something to keep at bay; a short silence is often interrupted by a party that wishes to keep the dialogue going, yet in Japan, periods of silence are regarded as important. A time to reflect on what has been said and to prepare a response. When you attend the meeting venue in Tokyo, relax and try to let your host lead the way.
- Group dynamics override individualism – Japanese culture puts more emphasis on group dynamics rather than the individual. Hierarchy is a critical aspect of the business world in Japan, and that is not going to change. Singling out one Japanese employee for recognition might not be such a good idea; while it would be fine in the West, it would make that person feel uncomfortable. Humility is a big thing in Japanese culture.
- Business cards matter in Japan – A Japanese businessperson regards their card as an extension of their personality, so be prepared to exchange cards on the first meeting. Rather than putting it in your pocket, leave it on the table until the end of the meeting, which is considered polite in Japanese culture. Click here for how to prepare for your first trip to Japan.
- Age means seniority – Age matters in Japan, and younger people always show respect for their elders, which can cause issues when a younger person is senior to an older employee. Please bear this in mind when meeting Japanese businesspeople.
- Don’t ask too many personal questions at the start of a business relationship – This can seem rude to the Japanese, so keeping things simple at first, and allowing the locals to lead the conversation is the best way forward. If you are unsure whether to say something, don’t say anything.
- Traditional business dress – The Japanese are a very conservative people, and when attending a business meeting, they always wear a business suit. Women should dress conservatively, with no revealing garments.
- Details matter – The details do matter in Japanese culture, so pay attention to detail, especially regarding your attire, which should ensure that all goes well. You can do some more online research about Japanese business practices and culture.
Japan has much to offer the foreign visitor, and as far as doing business is concerned, the above tips will ensure that you don’t embarrass your host. Remain calm and have some patience, allowing your host to take the lead, and slowly but surely, the meeting will unfold, and you will achieve your goals.
